Planning, organizing, and managing event activities and the event environment, the industryʹs stakeholders, event infrastructure, marketing, human resources, contingency planning, legal issues, strategic management, and research, analysis and evaluation.

Objectives After successful completion of this course, students will be able to: 9.1 Explain the economic impacts generated by the event industry 9.2 Make discussions regarding the project phases, and strategies used for each of the phases. 9.3 Describe the roles of a Professional Congress Organizer (PCO), and review the competitive environments of PCOs 9.4 Develop Work Breakdown Structure (WBS) and Gantt chart 9.5 Analyze and manage the risks of an event 9.6 Identify the project stakeholders and build a “politically correct” action plan to satisfy the stakeholders

Lecture, Q/A Case studies

Fenich, G. (2005). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall. Getz, D. (1997). Event Management & Event Tourism. New York: Cognizant Communication Corporation. Montgomery, R. J. and Strick, S. K. (1995). Meetings, Conventions, and Expositions: An Introduction to the Industry. New York: John Wiley & Sons, Inc.